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BPT 2020

As an entrepreneur, you’ve probably attended at least a couple workshops, conventions, or events where the focus was on how to grow your business. You’ve probably come away, energized to get your business into the stratosphere, get that vision board done, and absolutely rock your business. It worked for about two weeks, and then you were right back to where you started, confused and a little jaded. 

The motivation evaporated, poof!

How many times at those events have you heard “start with your why”? It’s a magic little formula that is supposed to give you the motivation, the inspiration to push through the hard, the mundane, the less glamorous parts of owning your own business. It’s supposed to keep you on track and developing. Focus on your kids, your greater purpose, the problems you’re fixing, and make that your why, the reason you do what you do every single day.

You maybe found your why, but still feel like quitting more often than you’re ready to admit. It’s still not enough. Why? (ha!) Your why is broken. Your why will never be enough to keep you going through the valleys and excited for the peaks.


Did that just tick you off? Great! I’ve struck a nerve.


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Now that you’re emotionally involved, we can create some growth.

When I first became aware of this, I was pretty upset at learning all the important things I had set up as my why weren’t ever going to be enough to keep me going, keep me growing, keep me forging ahead. It made me mad!


Now, replace “your why” with “what do you want.” What do you want from this business? What do you want from life? What do you want to accomplish? What do you want to experience? Spend a moment answering those questions, writing them down even, and then come back.


Anything Worth Doing Takes TIME.

Let Alice take care of the busy work of running a household so you can do more of what matters most to you.


Done? Great, let’s carry on. 


Here’s why what you want is more powerful than why.

It taps into your emotions and feelings at your core, and isn’t something that is a “should” forced upon your subconscious as a child. We’re taught to be selfless, and especially as women, we’re taught to put our family first. So they become our why because we’re supposed to do this for them. But what happens when you have a disagreement with your spouse, or your child has asked you for the one hundred and fiftieth time for their leftover parade candy while you’re trying to finish dinner/an email/a text to your team? In that moment, there is no way you want to sacrifice anything for them and may even resent them for a moment! There is zero inspiration in that!

Also, when you start with why, you’re inviting in the negative ideas of others about your business venture. Why is your family so important and not the charities in the area? Or why is the charity so important and your family not so much? Why do you want to get involved with this company and not that other one? Why would you even get started with a network marketing or direct sales company? Why would you want to open your own studio? The list goes on and on, and now you start questioning your own decision to start.

As you write down your list of what you want, give yourself permission to be “selfish.” What do you want this business to accomplish for you? Don’t worry, as you succeed, your success spills over onto your family because they’re in your direct sphere of influence. Maybe your want is to hire a housekeeper, maybe it’s so you can fill out every last fundraiser form your kids bring home from school, maybe it’s so you can add onto your kitchen, maybe it’s so you can buy a new car in cash, maybe it’s so you can sponsor a local kids’ sport team. This list is unique to you, and one that will get you excited. It is 100% ok to want things for yourself! As long as your wants don’t infringe on the rights of others, it is not only permissible, it is your god-given right to want all of that!

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Feeling inspired? Excellent!! Revisit, revise, and add to that list every single day. Put it where you can see it frequently and it can trigger your imagination.

Still not too sure? Maybe this will spark something in you.

Think about your toddler, or when your kid was a toddler, or when you were last around a toddler, and remember them at about 2.5 or 3 years old. Remember how insistent they were on getting their wants met? When they wanted to go outside, they wanted to go outside RIGHT NOW and it didn’t matter that it was raining or cold and they had no jacket! The why we gave them (it’s too cold, it’s too wet, you don’t have shoes on, you don’t have your jacket on to protect you) didn’t matter to them one little bit. And heaven help you if you slowed them down trying to get them into all their outdoor gear! You could even ask them why they want to go outside, and they may not have any other reason than they just want it! They may get outside and then realize that yes, the jacket is a good idea, come get it and go back out again. But heaven help you if you didn’t move fast enough to help them get their want! They were so insistent because they were fulfilling their want and the cause and effect of why was beyond their cognitive grasp. In other words, the rational of why couldn’t hinder them in their pursuit of what they wanted.

The universe is like that too. What you want is what you get, and when you can work toward it with the same burning desire of the toddler that wants to go outside, the universe will give you exactly what you want. You may need a few more tools (ie jackets) when you get to where you want to go so you can stay there, but you can always come back inside for the jacket before you go back outside.

What you want is part of your spiritual DNA. It encompasses your purpose and your why, it allows you to grow and become the best version of yourself that you can. And your spiritual DNA is perfect; even the part of you that wants to improve yourself.

I challenge you to start your journey with what you want. Why you want it really isn’t important. It only matters that you want it.

Laura Pieri

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This Post Was Brought to You By Alice...

Who is brought to you by all of us nerds here at NerdyGirl and Company!

Who is Alice, anyway? 


Keep scrolling to find out!

Meet Alice.

The Personal Assistant Service Built by Moms, For Moms.
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Brittany Bullen


Hi! I'm Brittany...  but you can call me NerdyGirl.


I'm an entrepreneur and a mom of 4 boys. Over the years, I've helped hundreds of thousands of talented, AMAZING women follow their nerdiness and create success in life and work. As I've been doing that, I've noticed one thing they all seem to need a lot more of...




I created Alice as a budget-friendly service designed to help you to free up the headspace (a.k.a. TIME) you need to make room for the work that lights you up inside.


After all, your family doesn't really want you to be their personal secretary. More than anything, they want you to be HAPPY, right?


Well if not, they SHOULD, because you deserve all the happiness in the world.


And while money can't buy you happiness, it can certainly buy you time to do the stuff that makes you happy!


So give yourself the gift of time to dream, time to think, time to create, or time to just BE. We'll take care of the rest...



So... What Can Alice Do?



Check out the service menu below to get a feel for some of the MANY ways Alice can make your life a little sweeter...

Free Your Mind

"Alice... my kids' school newsletter just gave me about 18 million things I'm supposed to remember. Can you set reminders for me so I only have to think about this stuff when I HAVE to?"
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How to Use Our "Free Your Mind" Service


If you’re anything like me, your mind is constantly bombarded with to-dos; some of them tiny, some of them HUGE. The trouble is, your mind has a hard time telling the difference, so you find yourself battling a nagging sense of overwhelm… well, pretty much ALL. THE. TIME.


Our “free your mind” service is designed to quite literally FREE YOUR MIND from all that overwhelm by giving you a way to offload all of the to-dos cluttering up your mental inbox and sort them into their proper places, whether that’s your favorite task tracking app, your calendar or your spouse’s to do list, we’ve got your back. 


Forward us the weekly school newsletter. Brain dump it all in a voice message. Send a picture of the school recital flyer you found sandwiches between the seats in your car. 


Send it all over to Alice either via email or via Facebook messenger, and she’ll enter every important detail into your system, complete with any reminders you might need to stay on top of any necessary preparation for upcoming tasks or events. 


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...because with a little help from Alice, nothing will.

Inbox Zero

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How to Use Our "Inbox Zero" Service


You’ve got MUCH more important things to do than sift through the hundreds of emails hitting your inbox every day. 


Every time you open it up, it seems like everybody else’s agenda comes flooding into your day, demanding your immediate attention and pulling your focus away from what matters most to you.


But what if it didn’t have to?


What if you could open up your email account once a day to find ONLY the things that need your attention?


What if somebody could at least stay on top of unsubscribing from all the random stuff you find yourself accidentally subscribed to?


What if you knew that all the logistics had already been added to your calendar, all the spam and even the unhelpful emails from grumpy people had been dealt with by someone who ISN’T you?


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Self-Care Support

"Sooo... I know myself well enough to know that I won't go to the gym if I don't have an appointment booked. Will you book my kids an hour of childcare at 9am every weekday so I don't wuss out?"
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How to Use Our "Self-Care Support" Service


The hardest thing about self care is actually getting yourself to do it, am I right?


When everybody’s counting on you, your own needs end up on the back burner more often than you’d care to admit. 


But sometimes when you find yourself at the end of your rope, do you ever think...


“I work so hard to take care of everybody… who’s going to take care of me?”


Alice will, that’s who!


With our Self-Care Support service, we won’t just remind you to do things like exercise, buy healthy food, get a massage or go to the dentist… we’ll put it on your calendar and even book appointments if you need us to!


Who needs an accountability partner when we can remove the need for willpower altogether!


Simply let us know which self-care habits you want to prioritize and we’ll take care of the rest.

Very Important Dates

"I forget my Dad's birthday EVERY YEAR and it hurts his feelings so much, I feel AWFUL! Can you remind me when it's coming up so I can make sure I've sent him a card in time for him to get it on the right day?"
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How to Use Our "Very Important Dates" Service


Ever found yourself scrambling at the last minute to find a gift or send a card to someone you care about on their birthday, kicking yourself for not being more on top of things?


Caring about someone doesn’t have to mean becoming a human calendar. With our Very Important Dates service (or V.I.D. Service, for short), we’ll be thoughtful on your behalf. We’ll give you plenty of advance notice when important birthdays, anniversaries and events are approaching, and we’ll even order gifts or send cards for you if you’d like!


Simply let us know which dates you’d like us to help you stay aware of, and we’ll make sure your loved ones always know how much you care.

Love Conquers All

"Can you help me figure out the best low-budget and/or free toddler-friendly events in my city this month? I need to prioritize having some fun with the kiddo."
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How to Use Our "Love Conquers All" Service


There’s no substitute for quality time spent with the ones you love, but that doesn’t mean we always remember to prioritize it. 


With our Love Conquers All service, we’ll help make sure you do. 


Want us to book you a date night reservation at a fun new restaurant every Friday? Done.


Want us to scope out the best free family events going on in your city and mark your calendar for some solid kiddo time? All over it.


After all, it’s not the planning that matters. It’s YOU showing up and being fully present in the moment with the people you love. Prioritize that, and your family will naturally thrive-- and so will you!

Personal Shopper

"My daughter ripped a hole in her only pair of jeans... AGAIN. Can you find me a new pair for less than $30 that has good durability reviews on Amazon?"
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How to Use Our "Personal Shopper" Service


Not sure what gift to get Aunt Rhoda for her birthday? Looking for a good, cheap lunchbox for your 8-year-old because he lost the last three you bought him? We’ve got you covered. 


Whether it’s groceries, travel, apparel, household odds and ends, you name it… send us your shopping list and we’ll find the best value for your needs. 


We can log into your accounts and place orders for you or, if you prefer, we can just do the searching on our own and send you the URLs of a few options you can review to purchase on your own. No matter your preferences, we’re here to serve you!

Jet Setter

"I'm taking my kids to Disneyland and it would be super cool if we could beat the lines. Would you make me a plan of what rides we should go on, in what order, and when we should break for lunch/naps to beat the crowds?"
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How to Use Our "Jet Setter" Service


If travel is a regular part of your routine, you know how tedious it can be to keep track of all the logistics.


With our Jet Setter service, travel will be easy peasy! We can find you the best price and schedule for your flights, book your rental car, find great hotel deals, whatever you need. 


Want us to book reservations at some great reservations or plan special activities you can enjoy during your stay? No problem. Give us a basic idea of what you’d like to do and we’ll take care of the rest. Happy travels!

House Manager

"My sink keeps leaking. Will you find me a good plumber to fix it and book a time for them to come some time in the afternoon this week?"
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How to Use Our "House Manager" Service


When it comes to your house, there’s always something that needs to be done. Whether it’s regular maintenance, minor repairs or major catastrophes, let Alice bear the burden of scheduling the services you need to keep your house in good working order. 


We’ll even remind you about upcoming household tasks like changing your AC filter or cleaning your dryer vent, so you can rest assured that your home and your family are safe, sound and free of the dangerous hazards that can occur when you fall behind on your regular maintenance schedule. 


BONUS: These sorts of reminders are FREE with your membership!

Like Alice's Personal Assistant Services?

You'll LOVE the professional services we offer here at NerdyGirl and Company!


The following are just a few of the MANY ways our trusted network of specialists can support you as your vision unfolds.

Social Climber

"I want to make sure I'm on top of responding thoughtfully to the comments on my posts, but I don't want to get sucked into the vortex of social media. Can you check in a couple times a day and let me know if there's something that needs my attention?"
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How to Use Our "Social Climber" Service


Social media can be a fantastic place to make new connections and nurture old ones…


...but that doesn’t mean it has to run your life. 


With our Social Climber service, every weekday you’ll have someone checking your notifications on Facebook, Instagram, YouTube and anywhere else you hang out online. 


No more coaching yourself out of a shame spiral every time a troll spews negativity on your posts. 


No more dealing with the handfuls of spammers clogging up your DMs. 


We’ll even respond to people on your behalf, if you want us to.


Note: All of our professional services are billed separately. Currently, credits you purchase via Alice can only be applied to personal services, not professional services.

Content Multiplication

"I love making videos, but every time I think about all the work it takes to distribute them on all the different social networks, my head hurts... can you take care of all that stuff for me?"
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How to Use Our "Content Multiplication" Service


Creating awesome content and want us to repurpose and distribute it all over the web on a set schedule? No problem! Our team of content distribution experts is all over it. 


We’ll add titles and captions to your videos using your perfect colors and fonts, and we’ll even resize your videos for each unique platform.


That way you can spend less time worrying about what other people think about your life…


...and more time actually LIVING it.


Note: All of our professional services are billed separately. Currently, credits you purchase via Alice can only be applied to personal services, not professional services.

Money Management

"I know I need to stay on top of my finances, but budgeting and bookkeeping make my head hurt. Can you help?"
Book a Consultation

How to Use Our "Money Management" Service


Are your business or personal books a bit of a mess? Do you have a hard time sticking to a spending plan? 


Work with one of the super-approachable money nerds at our partner company, Reliance Financial Services, and they’ll coach you through the process of building Simple financial systems that will make it delightfully easy to crunch your numbers every month!


Note: All of our professional services are billed separately. Currently, credits you purchase via Alice can only be applied to personal services, not professional services.

Online Marketing Management

"I know what I need to do to grow my business... I just need an extra set of hands to implement it all. Can you help?"
Request a Quote

How to Use Our "Online Marketing Management" Service


Want someone to schedule emails in your autoresponder? Build your funnel? Run your ads?


Whatever your online marketing vision requires, we’re here to support you.


Note: All of our professional services are billed separately. Currently, credits you purchase via Alice can only be applied to personal services, not professional services.

We Can't WAIT to Serve You!

Hope to hear from you soon!


Sincerely, Brittany and the Nerds